Wednesday, April 18, 2012

Security & Marketing Analysis: Two Birds With One Stone

Did you know that a Geovision DVR can count? Geovision has the technology to count the number of people entering and exiting a given space. By doing nothing other than setting up a video surveillance system with a Geovision DVR, you can instantly know how many people have passed by the visual field of a security camera. This built-in feature can have many interesting applications and can turn your surveillance system into a data gathering tool. While insuring security and gathering relevant data simultaneously and through the same means, you really can 'kill two birds with one stone' using a Geovision DVR.

Data Sampling For Marketing Analysis
You can keep a close eye on traffic to and from your store each day and even have an accurate ratio of customers who purchased to customers who were just 'window shopping'. If your cameras are placed strategically enough, you can even use this feature to gather data on how many people pass by a given product display or particular retail department, allowing you to gather market viability of a product or its display.

For Large Events
If an event like a convention or trade show is large enough, boosted video surveillance is a good idea. In addition to added security, you can also keep track of how many attendees you have. By setting up cameras connected to a Geovision DVR, you can let the People Counting feature run and always have an updated number on people currently attending your event. With strategically placed cameras, you can even keep track of where attendees tend to gravitate, giving you an accurate impression of the relevant markets that your event might focus on. If you are exhibiting at a trade show, you might even set up a small surveillance system to track how many people enter and exit your own exhibition space.

When in the market for a video surveillance system, it is important to be aware of all that you can get out of the system that you purchase or rent. With features like the People Counting feature, as well as other useful features, a Geovision DVR allows for multiple applications of a surveillance system over and above mere security. Which makes its purchase, lease or rental well worth your investment.

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